What is Custom Publishing?
The term ‘Custom Publishing’ is normally used for the process carried out for publishing:
- Publications and reports generated by research institutions, think tanks, trade organizations, and the like;
- Publications and reports of public service organizations involved in activities such as sustainable development, international cooperation, economic development, education, employment promotion, energy, environment, climate change, peace and security;
- Government publications and reports;
- Annual reports of NGOs, corporate entities and other organizations.
There are also other, lesser known advantages that can be derived from Custom Publishing. For institutions that wish to connect better with its members, or businesses looking to share relevant content with prospects, customers and clients, Custom Publishing, whether print or digital, is a great way to:
- Build your brand;
- Engage your target audience;
- Develop long-lasting relationships;
- Contribute to the bottom line.
Print publications deliver a high degree of reader attention and retention—but only if they are done well. Effective storytelling and narrative can inspire, educate and encourage a reader to take action, however, assembling all the necessary pieces can be difficult for organizations that lack bandwidth or the required skill sets. We can solve your problems by working in close collaboration with your organization and acting as an extension of your team.